Verge Art Fair New York 2010, 4-7 March The Dylan Hotel, 52 East 41st Street Artist Meeting Art Machine(SM) The Artist Meeting Art Machine(SM) is a hacked together custom fine art dispensing device inspired by self service kiosks, Japanese automats, slot machines, ATM's, juke boxes, shopping malls and carnival games. An anarchists automat of sorts, The Art Machine(SM) creates a fun and accessible means for the public to engage with original 21st century avant-garde artwork and acquire it at recession level pricing. Artist Meeting is able to do this through intentionally undervaluing its products, cutting out the middle-man and automating the process of valuation, choice and the art of the sale. The Art Machine(SM) creates a subtle critique on capitalism and the art world and changes the art buying experience for the viewer. It is an art market hack. The Art Machine(SM) will dispense an assortment of custom made objects and drawings via a $20 token operated system of mechanical and digital modules embedded in a 10 x 8 foot transparent plastic wall. The Art Machine(SM) process will randomly alternate between a drawing module and object module dispensing various AM art objects such as AM t-shirts and underwear, DIY intervention kits, AM 'Zines, photo books, digital prints, and other small artworks and ephemera the member artists have created for this project including over 300 feet of collaborative mixed media drawing. For more information goto: http://www.vergeartfair.com/events_NYC10.html

ARTISTS MEETING MARKET WATCH Saturday, March 6 - 1PM Organized by Lee Wells, IFAC Arts, with G.H. Hovagimyan and others TBA Artists Meeting members G.H. Hovagimyan and Lee Wells are joined by special guests for an open discussion on the effects of the market on artistic production, marketing and making a living in the 21st century "All an artist needs is a poet and a patron." - Charles Baudelaire. "We are not dead yet, so buy now" - Lee Wells Baudelaire supported his poetry habit by writing art criticism. There are two external parts to the mechanics of art: The first is the theoretical and/or linguistic analysis (the contextualizing) of an artwork and the second is the financial support for artworks by a patron. This second dynamic is especially interesting because the patron's demand always influences the artwork. It follows that artists must generate their own criticism and capitalize their own work if they are to advance beyond this established mechanic. One resolution to this situation is the need for artists to create their own segment of the market, in which they can control the critical discourse and re-assert the rigorous values of their own practices. One might begin this project by deconstructing various aspects of the art market and the artist's means of production, then proposing alternative ways to approach art making and the art market. For example, the art market is most comfortable with a brand name artist and a signature style. Working in collaborative artists groups can be a counteractive methodology more in tune with 21st Century networked culture. The analysis of the money transactions surrounding art is also a subject for expanded invention. A perennial subject among artists is how to get money to sustain their practice. Thus, de-emphasizing the art object and focusing on the entire creative process provides an alternative way to expand the idea of both the market and the contextualizing of an artwork. Under this set of guidelines, the issue becomes not what type of art an artist produces but rather how the production process itself facilitates the evolution of a creative project; how one solves the problems of making art and being an artist. For more information goto: http://www.vergeartfair.com/Verge_NYC_Conversations.html   ABOUT ARTISTS MEETING Artists Meeting is an international, semi-anonymous arts collective based in New York City. Begun in 2006, as a research project and experiment in collaboration and the creative process, Artists Meeting has participated numerous events including; Conflux, Pulse Miami, Dokfest, the Dumbo Arts Festival and Postmasters Gallery. Artists Meeting members have exhibited their work in many major museums around the world including; MoMA, The Whitney Museum, Jeu du Paume, SF MoMA, Musée D'Art Contemporain de Marseille, The Walker Art Center, Musée D'art, Contemporain de Lyon, PS1, The State Hermitage Museum and MCA Chicago. ABOUT VERGE Verge is an international platform for the most exciting and interesting in new and emerging art. Verge exists to establish boundaries of the extraordinary as a counter to the natural compulsion towards stagnation in the way art is evaluated and delivered to the public. Staying true to this necessary state for the advancement of art requires a sustained focus on the best new ideas and practices of those marginal or newly emerging to international art audiences. The satisfaction of this fixed requirement for a healthy and competitive artistic culture is at the core of Verge as an international exposition of the highest quality artistic production and the galleries, museums and audiences who sustain it. PROFESSIONAL PREVIEW Thursday, March 4, 2010, Noon to 6:00 pm PLEASE NOTE: Admission to the Professional Preview is given to press and VIP (both Verge, Armory Show and Volta cards are accepted) cardholders only. The Opening Night Preview is for those cardholders and for paid public admission. OPENING NIGHT PREVIEW RECEPTION Thursday, March 4, 2010, 6:00 to 10:00 pm FOR MORE INFORMATION GOTO: www.vergeartfair.com

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