Alexander Reyna - The Dark Hour  Opening Reception : Thursday, March 29th 6-9pm On view March 29 - May 1, 2007 Pablo's Birthday Gallery 526 Canal Street NY, NY 10013 http://www.pablosbirthday.com

“Music, commercial breaks, news flashes, adverts, news broadcasts, movies, presenters—there is no alternative but to fill the screen; otherwise there would be an irremediable void.... That’s why the slightest technical hitch, the slightest slip on the part of the presenter becomes so exciting, for it reveals the depth of the emptiness squinting out at us through this little window.”    - Jean Baudrillard

HD Video Stills from "Star" by Alexander Reyna

"We live in a world where what we know at a basic level has been processed, refined, and dictated to us. They are the creators of the sounds, images, and ideas that have been processed, refined and dictated to give us our being. They are sometimes corporations and sometimes individuals.   They all use media to make their sounds, images, and ideas our sounds, images and ideas.  They have their truth for us.  They have their meaning for us –and because it is their meaning, it is our ‘emptiness’. " "My work comes from the same impulse that gave rise to the 19th century Baudelairian notion of the “Flaneur.”   I wander amongst the visual imaginary of their images.  I take them as a starting point in my art, but I subvert the icons of their intentionality." "Subversion is recontextualization of hyper-designed and superficial icons into my world of meanings. This flaneur is absurd, beatific, self referential, corporatized  but also with deeper meaning.  His art explores aspirations and dreams, hopes and fears, realities and fantasies, truth and lies.  Above all it is meant to stun, to stop you dead in your tracks.  And then you see: beauty made out of emptiness."    - Alexander Reyna http://www.alexanderreyna.com

Editors Note: Alexander Reyna's "Beta" (video still above) won the first ever Perpetual Art Machine Viewers Choice Award days before Scope New York 2007 . Those of you who stoped by the [PAM] booth/area @ Scope may have been lucky enough to catch a preview glimps of "Star" as Alexander was kind enough to send us a teaser (in Standard Definition) of this amzing new HD High Definition animation. We we're excited to see the new work as well as have him win the Viewers Choice Award. We @ [PAM] have been huge fans and supporters of his work for along time. Alexander was also given the honorary title of [PAM] "Artist at Large" due to his input and critial contributions to certain parts of this project. We look forward to working with Alexander in the future as well as his opening. We know "The Dark Hour" will be nothing short of amazing.

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